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New World Generation (NWG) is a privately held Canadian company incorporated in 2001. The business of the company is creating advanced technology for the energy industry.
Initial research and development focused on an energy storage technology. Its purpose was to create a sustainable power plant from an existing wind farm. This initial idea and subsequent twenty six patents, has led to a path of development in both energy storage and wind turbine technology.
The company follows the adage of Ralph Waldo Emerson who stated: “Do not go where the path may lead, go instead where there is no path and leave a trail”.
NWG is innovative. All design work completed to date does not simply re-work existing technology. One external engineering company coined the NWG wind turbine drive as “step” technology, having never been done before.
While this type of research and development brings with it much excitement, it also brings with it added burdens of proof. Often, existing standards and certification software could not be used, or used effectively with the design. However, the advantages of the technology far outweigh the additional efforts required to bring them to the market place.
NWG has worked with talented people. The company recognized that using third party expertise within the fields of aeronautics, thermodynamics, mechanical, electrical, mechanical and structural engineering, would bring greater value than continuing to hire internally.
In 2010, this proved true. The patents approved for the wind turbine drive and software controls were valuated by a third party. These patents were calculated to have an enterprise value of $24M CDN.
NWG has contracted several engineering partners. The work completed by them continued to validate the work in house and advance the technology forward. We continue to be grateful to the following experts:
Vice President, Technology Development
Box 484 Station Main
Owen Sound, ON
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